People Tree: A glimpse into the sustainable fashion web store
Hi everyone and thanks for stopping in! Todays article kicks off my happily anticipated series on sustainable fashion. I have been on the hunt… high and low, searching for the best, coolest and friendliest homes of sustainable fashion.
Here’s how it went down: I think I spent at least 30 hours doing internet search on top of internet search for sustainable fashion businesses. I then compiled a list and went through each site that I had found (another several days of solid researching). Many were sadly no longer active. Another large group was those that specialized in like…socks. And then, THEN we have the massive conglomerates that marketed sustainable and ethical fashion, but in all honesty, it was just for marketing. I’ve worked in business; I know a marketing ploy when I see one. So once I was able to categorize these business even further, it left me with only a handful of genuine fair trade practicing, sustainable processing, natural fiber using fashion companies who have some really nice modern day designs. Works for me! I’ve been on the search for the best and now it seems like I’ve found a tiny group of them.
Now I must tell you, that these people at People Tree are some of the most co-operative people I have spoken to. I understand, of course, that when a blogger contacts a company the immediate thought is ‘freebie request’. Now, I love freebies, it’s like Christmas when something that you really love arrives! That said, I merely wrote to request information. They not only understood my request for information and permission, they made sure I was well stocked in all the information I could possibly need and were at hand for any questions I might have. How awesome is that for this humble blogger??!
Now, a large part of the reason I developed a clothing crush on this company is because their designs are nice. They are comfortable and beautiful; suitable for office, home and a night out. Two of their featured designers this collection are Peter Jensen and Zandra Rhodes. They have worked with Thakoon, Laura Ashley, and Vivienne Westwood (to name a few). Having designer options at a reasonable price, in natural fabrics all the while incorporating Fair Trade and sustainable business practices, is what really made me find myself going ga-ga.
Some of this information is in the form of a social review, which is conducted every other year in order to ensure that The People Tree is maintaining or exceeding their fair trade practices. This was fascinating reading, as so many companies do not truly practice any form of transparency in their sourcing and business practices.
People Tree utilizes fair trade practices in every step of their production process. From Cradle to Cradle. Most of their cotton is certified organic and fair trade. They use safe, azo-free dyes for their clothing, they source locally and use recycled where they can. Even down to their natural buttons which use either shell, coconut, corozo ( a natural grain which resembles resin), horn or wood. All of the woven items are hand woven, and in many cases, People Tree uses recycled material so as not to create or contribute to any additional waste. Logistically speaking, they are brilliant – utilizing sea transport as opposed to air. They even take sustainability so far as to use solar panels in as many possible places as they can.
Safia Minney founded People Tree in 1990. People Tree is said to be the ‘first international clothing company to be awarded the World Fair Trade Organisation Fair Trade product label’. In the past 25 years, they have been able to perfect a supply chain, which positively affects in excess of 3,700 farmers, tailors, weavers, dyers and management due to Fair Trade practices. They employ some of the persons from castes which truly struggle and need a fair opportunity. Including as stated ‘Indigenous, disabled, refugees and people living in poverty’ from the Countries India, Bangladesh and Nepal. In total, they work with 34 Fair Trade producers who employ approximately 15,000 people. The numbers I was able to get my hands on states that there are approx 4,500 artisans & farmers in 13 countries (India, Bangladesh, Nepal, Bolivia, Peru, Paraguay, Costa Rica, Kenya, Rwanda, Ethiopia, Tanzania, Laos & The Philippines). That’s a lot of Fair Trade going around!
Some of their Fair Trade practices include training, the possibility of advance pay without interest for business development, fair wages (which is why you won’t find a €5 garment here), good working conditions and market exposure. Ladies, you will love this; HALF of the leadership positions throughout People Tree’s production chain are filled by Women! Yeah, Baby! Yeah!
People Tree has two seasonal collections per annum, and these are some of the stand out items from the Autumn/Winter collection. I could not do a business feature without displaying some of my favourite lust-worthy products, of course!
Some of the items I love at People Tree:
The Lara Pencil Skirt
95% organic cotton, 5% elastin
The Imara Top
95% organic cotton, 5% elastin
Formerly priced at €65, now €33,04
Hesper Striped Skirt in Black
100% Organic Cotton
95% Organic Cotton, 5% Elastin
Fisherman’s Jumper in Unbleached
100% Organic Cotton
Peter Jensen Jewel Tie Waist Dress in Multicolour
100% Organic Certified Cotton
Another cool little thing they do on the website is that under the photo of the particular item you are looking at, there is a statement which informs you where the item was sourced and the Fair Trade aspects of it. Nice 🙂
Now here’s the icing on the cake: FREE delivery in UK on all orders, and an INTERNATIONAL delivery fee of only 5 British Pounds for ALL orders over 70 British Pounds. THAT is SUPER! You know me, I’m a sucker for affordable international postage! J
They have loads of fashionable items to choose from in both Women’s and Men’s. If you are interested in sustainable fashion, this is a great place to check out!
After so much time reading up on this company, the mantra that will remain ringing in my head is ‘slow fashion, not fast fashion.’ From here forth, every time I see a clothing shop which turns over their trends on a bi-weekly or monthly basis and are selling man-made fabric must-have’s on me for the price of €5-€7, I will mentally equate it to McFashion – the pre-processed, rubbery burger that you can get for €1 and regret for much longer.
I would love to hear your thoughts about this business, please share!
*Photos & permission provided by People Tree