Introducing Hiperion Brand!
Hello everyone 🙂
I love design. I’m also a business nerd and I have a soft spot in my heart for start-ups. This created a deadly combination for me when I stumbled upon Hiperion. This new label appeals to both hemispheres of my brain and so I kind of HAD to learn more and do a write-up. This was an opportunity I could not allow to pass me by.
Hiperion is a new , MADE IN ITALY high-fashion label (registered in 27/09/2017 with the Milan Chamber of Commerce). Three young gentleman in their 20’s founded, co-own and design for Hiperion.
Simone, Alessandro and Giacomo met during their studies at NABA (New Academy of Fine Arts) in Milan. These 3 men work, live and party together in a (divided?) 3 level English-style home. They say it’s a den of artists. Judging by the mental picture that was given to me, I am inclined to agree! In all honesty, it sounds like they have it all working out well!
I was curious as to how these talented young men found themselves together and taking the giant leap into a very deep pool of business and design. Simone explained to me that ‘Giacomo’s mother has an ironing and finishing company. Her passion for art & fashion being so great that it took her away from her hometown of Modena. Alessandro has always been a fashion enthusiast, and decided to pursue his dreams.’ And Simone himself stopped playing professional football (Soccer, for the Americans) after several disappointments and decided to ‘hearten & drown in art, to follow what has always been a passion for him, fashion.’
I’m going to highlight a few of my favourite designs for you, so that you can see the level of craftsmanship that goes into each piece.
Each piece has its own unique style. I really love the way that the Hiperion brand has the ability to take inspiration from the every day and transform it into something luxurious.
I am so drawn to this velvet and silk suit. This piece would be fitting for both man and woman (with different tailoring, of course). But the real reason I wanted to highlight this suit is the detail. I mean, just look at the buttons! Every detail has been made to compliment the outfit as a whole. This is the kind of thing that we really don’t see anymore and I am so happy that attention to detail is coming back!
These designs are not your typical suit. Therefore, one must be creative in the way one wears it. I love that this man wore a regular Tee-shirt with his firecracker designed suit. Hiperion has collaborated with an impressive amount of Italian celebrities in the past year. Some of these collaborations include: Paolo Ruffini for Colorado (Hiperion created 2 dresses for this campaign), Music First (a record company in Milan), and for the tour of Eman. Earlier in February, they held their Hiperion launch show in Milan.
I really like this suit. Hiperion does not use man-made fabrics. They use silks, velvets, satin and now linen (for the festivals). I wanted to post 2 pictures of this because you can see how the duality blends nicely together in different light and from varying angles.
My favourite part of this suit is the green buttons on the lapel. This tiny detail screams mad-hatter at me and I can’t get enough of it!
This final shot is to display usage in real life. Plus, I think the butterfly design is cool …especially on the luxury denim-like jacket. This is one of the things I admire about the brands’ mission. Hiperion wants that people feel comfortable wearing luxury every day, not just for special occasions. I could not agree more with this! I have been saying it myself for years, especially when wondering out loud what happened to the days when people took time and made an effort with their appearance! How did we go from every day luxury, well designed clothes that were made to last, to yoga/sweat pants and Tee-shirts? I am so SO happy to have discovered a design house that agrees with me. And THAT is the biggest reason I want to share it with you.
I was fortunate enough to be given the opportunity for a bit of Question/answer with Simone. Please read it below:
Q – What made the 3 of you decide to take the big jump into starting your own design label?
A – The decision to launch our clothing brand at 22 is mainly due to the strong personality that characterizes us. We are resourceful, courageous, sincere, and we believe in ourselves. We young people are capable of great things, we just have to wake up.
Q – How have you found it, being a start-up in such a competitive industry?
A – Being so young and alone as a start-up in such a difficult sector is not easy. Being taken into consideration is not easy, there is a lot of skepticism due to the young age. However, we do not pay attention to these things, we work, we share our love and step by step we will get some satisfaction. However, we also realize that there is a lot of admiration from experts in the sector, given that despite everything we try!
Q – I adore your designs. So chic, so different! From where do you take your inspiration this season?
A – Thanks for the compliment! Our inspiration derives from our daily life. We live together, study together, eat and sleep together. Ideas are born in our heads and meet spontaneously without even having to talk about it. It’s amazing it’s fantastic at the same time.
Q – You do mainly Menswear, but also Women’s wear. Correct?
A – The collection was born mainly for men, but we had numerous requests from the female public. We tried some clothes on girls and it was really fantastic. The man style worn by a woman is something totally out of the box that is already beautiful for this reason. We must break the pre-set balances. We are currently working on a collection solely dedicated to women.
Q – Do you also make any kind of accessories?
A – As accessories we made some rings on request for special customers, like some Italian singers but I can not mention them yet. In the projects there are accessories, like rings, bracelets and cologne but above all the hats, in Borsalino style.
Q – If I wanted to purchase an item, what is the process? (Are they made custom to order or is there a selection from which to choose, and then tailored according to size?) What if you have a customer that lives outside of Italy?
A – We currently expect it to take a couple of months to sell. We are structuring the website from where it will be possible to purchase our products. The only project we are facing now is to be able to see the stuff directly on site in Dubai, but for this we must proceed calmly. We are very followed by abroad, I do not deny that it would not surprise me if we initially became more popular abroad than in Italy. Let’s say that for now we are trying to give value to the brand, through collaborations with Italian TV, actors and singers.
Q – About what is the price range?
A – The price will have an average range between € 800 and € 1500 initially. The dress made for Paolo Ruffini is totally in velvet, lined internally in silk, embroidered in lamé and with more than 200 Swarovski positioned by hand. Those who buy Hiperion certainly buy a lot of quality, beyond our passion.
Q – Where should we look for you? Any future showings that you know of, where you will be?
A – We hope in two years to be at the top, and to share our passion with the whole world. We are very active on instagram and we interact a lot with our followers. We are open to any kind of collaboration, especially with foreign countries. We had an interesting proposal for the Coachella Festival, but maybe it’s not the right time yet. Surely we will affirm a lot in the world of entertainment in Italy, so look at a lot of tv ahaha ! We recently made the first fashion show in Milan and we would like to do two a year! We will send you the invitation and you can share it with all your friends and followers, we are waiting for you!
Q – Thank you so much for your time. Are there any words which you would like to leave with us?
A – Hiperion has a very specific mission. Break the patterns. Make people wear something exclusive in everyday life, without people feeling out of place. Hiperion goes beyond mere fashion, what is created has the same care as a work of art. Hiperion is not a clothing and stop brand, it’s something more. Something that wants to live with people, that needs continuous passion and love, to give and receive, without emotions, things die.
And with those beautiful words, I will wrap up this post. The Hiperion brand website is currently in the launching phase.
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Thank you for reading!