Aaaahhh, the haul trend. This has been going on for too long now.
Sephora Haul, Topshop Haul, H&M Haul…. We’ve all heard it, seen it, thought about it. But I have to ask. I mean…WHY? Some of these hauls are the size of my entire working wardrobe. Now, I understand only if you have found yourself in a larger size and have nothing but pajama’s to wear to the market – then by all means, go get what you need to get through the week! Or perhaps, if you go shopping once a year. But if you already have a fully functioning wardrobe; why go buy more cheap fast fashion to toss in and then complain about 8 months from now that its taking up too much room, you don’t wear it & now are embarking on a minimalism challenge. I just don’t get it.
A little while ago, on our way back from Dublin, my seat mate handed me her fashion magazine if I wanted to read it. I think this was a British edition – which made my shocked face all the more obvious when I happened upon an article citing ‘Maximalist fashion’. REALLY?! WTF is that about? In a world where people are trying to make conscious purchasing decisions. When I have to walk the market from the far back up (I studied marketing, I know that the layout is quite purposeful to fill your cart with all things un-necessary) so I run the gauntlet backwards in order to avoid impulse buys as much as possible. Where we are bombarded with marketing 24/7. Is it really so that the next big movement is to have as much as possible hanging in our closets, crowding our vanities, piled in our homes – as opposed to the nice, tidy, thoughtful – possibly even being considerate of the other people/animals/ecosystems involved in creating our easily accessible belongings – that we are currently doing so well trying to adapt and making mainstream?
I think that my biggest issue with the ‘haul’ trend is that soooo many influencers seem to be doing it. Bloggers, Instagrammers and Youtubers are called ‘influencers’ for a reason. With that comes social responsibility. And I, personally, think that we should use our stations to try and encourage thoughtful consumption, not mindless consumption. But then again, that’s just me.
What do you think?
*Photo sourced via Pixabay