I am really excited to publish a feature sustainable company spotlight on Love Justly! As you well know, if you’ve been following the blog for awhile, I am a firm believer in voting with our wallets. By that I mean, that by each of us making conscientious purchasing decisions, we do hold the power to create change. We are, after all, the driving force in consumerism/consumption. If our purchasing decisions were not at all important, companies would not spend such insane amounts of money trying to make us believe we need their items. The mantra ‘purchase better, purchase less’ is something I truly believe in. If we begin a paradigm shift with this mantra in mind, the fashion industry will follow. This is why I have chosen Love Justly to write a feature on. Their items are beautiful, fashion-forward, ethically sourced and made to last! In my mind, that checks every box I need in order to make a positive, guilt-free purchasing decision. I know that many of my awesome friends and readers feel the same way, and so I am happy to share a great place to bookmark and revisit again and again. 🙂
I did have a few questions:
Q- The fashion industry is severely competitive and there seems to be a lingering mistrust of good-hearted ethical companies due to the ‘green-washing’ phenom. What made you want to go into the sustainable fashion business?
A- I started Love Justly because I always wanted a place where I could go and get a good deal, but know that people on the other end of that product didn’t suffer. Often items are less expensive because people are paid poorly and treated harshly.
I partner with companies and buy excess stock or past season items at a discount and then sell those items at a discount. The companies I partner with are doing amazing work around the world, so when you buy from Love Justly you know your purchases truly make a difference!
Q- How long has Love Justly been in business?
A- A little more than 2 years.
Q- How does Love Justly define ethical fashion, as it relates to you?
A- For Love Justly, ethical fashion means the people who made the item are paid a living wage and treated fairly. All too often in fashion, this doesn’t happen.
Q- Sustainable/ethical fashion can mean a great many things to a great many people. What is Love Justly’s main focus? (Fair employment, creating little waste – if any, sustainable materials, long-lasting items, using sustainable shipping methods, et al)
A- Love Justly partners with a variety of companies and each of those has a different mission, but the heart behind all of them is a desire to provide hope and economic opportunity to people by giving them reliable income.
Q- How do you select the items you sell on your site?
A- The companies I partner with often will let me know what they have to sell and then I select from that. I also take feedback from customers and buy based on what they want to see on the site!
Q- Fast-fashion driven consumption has forced the fashion industry to go from 2 seasons per year to 12-52 seasons per year. This seems to me to be absurd. No entity can crank out reliable, sustainable fashion that is long wearing and fair at that pace. How many seasons (or seasonal updates) does Love Justly add per annum?
A- Love Justly doesn’t follow a set seasonal update. We just added many new products before the holidays and add more based on customer demand and areas we’re starting to run low.
Q- More often than not, ethical fashion can understandably be quite expensive when compared to fast-fashion prices. I think this why so many people hesitate to purchase ethically made items. How do you manage to offer such fair prices on your site?
A- I typically buy items at a discount from companies, which then allows me to sell them at a discount. Due to this structure, I have a more limited selection to choose from, but it helps introduce more people to ethical fashion, where price may have been a barrier before.
Q- How do you ensure the manufacturing standards of those companies whose items are sold on Love Justly?
A- I do research on each of the companies based on what is available on their site and through conversations with them and then go from there in determining whether they would make a good partner for Love Justly.
Q- We have all heard horror stories of companies who destroy their remaining merchandise and send it to the rubbish heap. What do you do with any un-sold merchandise? Or do you order low quantities and keep them for sale until they are sold?
A- We order low quantities at Love Justly, so things are more likely to sell out quicker than they would with other companies.
Q- If a beloved item is sold out, do you offer any way that a person could be placed on a waiting list for that item? Or is it gone forever once it is sold out?
A- Some items we can reorder and if an item is sold out there is a spot where people can enter their email. If that item can be re-ordered we typically will, but sometimes we’ve taken the last items and the company we bought it from may be sold out as well.
Q- I have noticed that you offer international shipping (Yay!). Does Love Justly offer the possibility of basic shipping in order to keep the postal price low?
A- International shipping isn’t realistic for most people, so this is very limited. Since Love Justly is a discount site the high shipping costs of international shipping often don’t make sense. We’re happy to ship internationally, but the shipping costs often make it prohibitive.
Some of my fave products:
This incredible Holiday Plate that’s perfect for sharing leftovers and holiday goodies with those you love!
Gold Cashmere Scarf by Komodo.
For the person that loves all things peppermint-y (uh-hum, me.) this handcrafted candy cane soap is the perfect stocking stuffer!
Kimono Sleeve V-Neck Dress by Liz Alig. This cool and comfy looking dress is made from 100% recycled T-shirts!
Mini clutch from woven buriti palm fibre.
Peacock Party Dress by Symbology. Beautiful and 100% cotton!
See? I told you they have pretty items! And yes, to answer your question – I would never promote a company that I wouldn’t use myself. I purchased the following gorgeous Liz Alig cotton maxi dress from Love Justly that I love:
If you are interested, each item tells in the description which company it is from and what good things that company is doing with your purchase. Love that!
Get 15% off any order now!
*Photos sourced with full permissions via Love Justly