Introducing Hiperion Brand!

Hello everyone 🙂

I love design. I’m also a business nerd and I have a soft spot in my heart for start-ups. This created a deadly combination for me when I stumbled upon Hiperion. This new label appeals to both hemispheres of my brain and so I kind of HAD to learn more and do a write-up. This was an opportunity I could not allow to pass me by.

Hiperion is a new , MADE IN ITALY high-fashion label (registered in 27/09/2017 with the Milan Chamber of Commerce). Three young gentleman in their 20’s founded, co-own and design for Hiperion.

 

Simone, Alessandro and Giacomo met during their studies at NABA (New Academy of Fine Arts) in Milan. These 3 men work, live and party together in a (divided?) 3 level English-style home. They say it’s a den of artists. Judging by the mental picture that was given to me, I am inclined to agree! In all honesty, it sounds like they have it all working out well!

 

I was curious as to how these talented young men found themselves together and taking the giant leap into a very deep pool of business and design. Simone explained to me that ‘Giacomo’s mother has an ironing and finishing company. Her passion for art & fashion being so great that it took her away from her hometown of Modena. Alessandro has always been a fashion enthusiast, and decided to pursue his dreams.’ And Simone himself stopped playing professional football (Soccer, for the Americans) after several disappointments and decided to ‘hearten & drown in art, to follow what has always been a passion for him, fashion.’

 

I’m going to highlight a few of my favourite designs for you, so that you can see the level of craftsmanship that goes into each piece.

hiperion hf

Each piece has its own unique style. I really love the way that the Hiperion brand has the ability to take inspiration from the every day and transform it into something luxurious.

hiperion velvet.jpeg

I am so drawn to this velvet and silk suit. This piece would be fitting for both man and woman (with different tailoring, of course). But the real reason I wanted to highlight this suit is the detail. I mean, just look at the buttons! Every detail has been made to compliment the outfit as a whole. This is the kind of thing that we really don’t see anymore and I am so happy that attention to detail is coming back!

hiperion fireballs

These designs are not your typical suit. Therefore, one must be creative in the way one wears it. I love that this man wore a regular Tee-shirt with his firecracker designed suit. Hiperion has collaborated with an impressive amount of Italian celebrities in the past year. Some of these collaborations include: Paolo Ruffini for Colorado (Hiperion created 2 dresses for this campaign), Music First (a record company in Milan), and for the tour of Eman. Earlier in February, they held their Hiperion launch show in Milan.

hiperion jester 2

hiperion jester

I really like this suit. Hiperion does not use man-made fabrics. They use silks, velvets, satin and now linen (for the festivals). I wanted to post 2 pictures of this because you can see how the duality blends nicely together in different light and from varying angles.

hiperion daffodil

My favourite part of this suit is the green buttons on the lapel. This tiny detail screams mad-hatter at me and I can’t get enough of it!

Hiperion butterfly

This final shot is to display usage in real life. Plus, I think the butterfly design is cool …especially on the luxury denim-like jacket. This is one of the things I admire about the brands’ mission. Hiperion wants that people feel comfortable wearing luxury every day, not just for special occasions. I could not agree more with this! I have been saying it myself for years, especially when wondering out loud what happened to the days when people took time and made an effort with their appearance! How did we go from every day luxury, well designed clothes that were made to last, to yoga/sweat pants and Tee-shirts? I am so SO happy to have discovered a design house that agrees with me. And THAT is the biggest reason I want to share it with you.

I was fortunate enough to be given the opportunity for a bit of Question/answer with Simone. Please read it below:

 

Q – What made the 3 of you decide to take the big jump into starting your own design label?

A – The decision to launch our clothing brand at 22 is mainly due to the strong personality that characterizes us. We are resourceful, courageous, sincere, and we believe in ourselves. We young people are capable of great things, we just have to wake up.

 

Q – How have you found it, being a start-up in such a competitive industry?

A – Being so young and alone as a start-up in such a difficult sector is not easy. Being taken into consideration is not easy, there is a lot of skepticism due to the young age. However, we do not pay attention to these things, we work, we share our love and step by step we will get some satisfaction. However, we also realize that there is a lot of admiration from experts in the sector, given that despite everything we try!

 

Q – I adore your designs. So chic, so different! From where do you take your inspiration this season?

A – Thanks for the compliment! Our inspiration derives from our daily life. We live together, study together, eat and sleep together. Ideas are born in our heads and meet spontaneously without even having to talk about it. It’s amazing it’s fantastic at the same time.

 

Q – You do mainly Menswear, but also Women’s wear. Correct?

A – The collection was born mainly for men, but we had numerous requests from the female public. We tried some clothes on girls and it was really fantastic. The man style worn by a woman is something totally out of the box that is already beautiful for this reason. We must break the pre-set balances. We are currently working on a collection solely dedicated to women.

 

Q – Do you also make any kind of accessories?

A – As accessories we made some rings on request for special customers, like some Italian singers but I can not mention them yet. In the projects there are accessories, like rings, bracelets and cologne but above all the hats, in Borsalino style.

 

Q – If I wanted to purchase an item, what is the process? (Are they made custom to order or is there a selection from which to choose, and then tailored according to size?) What if you have a customer that lives outside of Italy?

A – We currently expect it to take a couple of months to sell. We are structuring the website from where it will be possible to purchase our products. The only project we are facing now is to be able to see the stuff directly on site in Dubai, but for this we must proceed calmly. We are very followed by abroad, I do not deny that it would not surprise me if we initially became more popular abroad than in Italy. Let’s say that for now we are trying to give value to the brand, through collaborations with Italian TV, actors and singers.

 

Q – About what is the price range?

A – The price will have an average range between € 800 and € 1500 initially. The dress made for Paolo Ruffini is totally in velvet, lined internally in silk, embroidered in lamé and with more than 200 Swarovski positioned by hand. Those who buy Hiperion certainly buy a lot of quality, beyond our passion.

 

Q – Where should we look for you? Any future showings that you know of, where you will be?

A – We hope in two years to be at the top, and to share our passion with the whole world. We are very active on instagram and we interact a lot with our followers. We are open to any kind of collaboration, especially with foreign countries. We had an interesting proposal for the Coachella Festival, but maybe it’s not the right time yet. Surely we will affirm a lot in the world of entertainment in Italy, so look at a lot of tv ahaha ! We recently made the first fashion show in Milan and we would like to do two a year! We will send you the invitation and you can share it with all your friends and followers, we are waiting for you!

 

Q – Thank you so much for your time. Are there any words which you would like to leave with us?

A – Hiperion has a very specific mission. Break the patterns. Make people wear something exclusive in everyday life, without people feeling out of place. Hiperion goes beyond mere fashion, what is created has the same care as a work of art. Hiperion is not a clothing and stop brand, it’s something more. Something that wants to live with people, that needs continuous passion and love, to give and receive, without emotions, things die.

Hiperion label

And with those beautiful words, I will wrap up this post. The Hiperion brand website is currently in the launching phase.

The best way to make contact is via:

INSTAGRAM: @hiperion_brand

VERO: @SimonePellegrini

And EMAIL: info@hiperionbrand.com

 

Thank you for reading!

-Mliae

 

A Word About Sustainable Fashion

Good day, everyone 🙂 Thanks for stopping by!

Today I’d like to discuss a topic which is becoming more and more of a priority for not only myself, but also for many fashion forward men and women. The words of the day are ‘sustainable’, ‘eco’, ‘fair trade’, ‘organic’ and ‘natural fibers’. The reason I would like to talk with you about it is because I am seriously considering launching yet another experiment here on lifexperiment blog.

As most of you already well know, I am a huge proponent of natural fabrics. There are several reasons for this, some are as follows:

  • Studies have shown that linen is the most hygienic fabric for sheets, and that bamboo is naturally antibacterial
  • Chemical processing. Fabrics like polyester, rayon and acrylic are treated with various acids and chemical processes. What’s the use in leading a healthy lifestyle if you are absorbing these chemicals through your skin? Of course, you aren’t going to get a ton of it, but some of these have been said to cause cancer and I’m thinking that 5 minutes of saved ironing, isn’t worth it.
  • It’s basically plastic. I don’t eat plastic and I don’t want to wear plastic. However, I do eat flax, so linen is ok 😉
  • Money. If I am going to invest in a gorgeous piece of clothing, I want to feel gorgeous in it! Also, if I can buy a poly dress for €5, why would I pay €300 for the same thing? This is a major bone of contention with me.
  • Natural fibers feel better. Ever notice how you always get hot in that poly blend shirt, but never in organic cotton or silk? It’s back to the plastic thing. Natural fibers breathe better. Personally, I’m in love with the way silks, linens, cotton (especially organic, for some reason), cashmere, wools and leather feel on my skin.

In searching for these beloved fabrics of mine, I have made some interesting discoveries. There are actually tons of companies that now specialize in sustainable, natural or eco-friendly clothing. And it’s not like it used to be! Remember 10 -12 years ago when basically all the sustainable clothing was only in stores that also carried candles and incense? When the first thing that came into your mind at the sound of ‘organic cotton’ was bicycle Tee’s and cargo pants? Totally not the case anymore…much to my delight! 🙂 Some of the online shops I found actually had some really fabulous business wear, daily wear and I even saw a few wedding dresses! Now here’s the rub: Although most places are very upfront about which branch of eco, sustainable, organic they are on – sometimes, you just have to find what you like, click and hope the fabrics are what you’re looking for. Here are some of the differences I’ve noticed:

  • Fair Trade: This usually refers to locally or regionally sources fibre, and it also refers to the labor. Fair Trade labor is always better because you don’t have to worry about sweatshops, under payment or child labor. Fair Trade is awesome 🙂
  • Sustainable: This can represent a multitude. But the main meaning behind it is that either the fabrics, production methods or business are done in such a way to drastically reduce waste, pollution and over-use of resources. For example: I have found several companies which use recycled bottles, recycled polyester or recycled cotton and cashmere to make their clothing items. Some of them are really cool too 🙂 This drastically reduces waste as the fabric contents are recycled, so no new production there (apart from the recycling process, of course). Also, another example, is companies who do not make the item until it is ordered, in order to reduce the waste of over-production. Sustainable is good 🙂
  • Eco: Eco is kind of ‘all-encompassing’. It can mean using recycled material, fair trade, organics, or not using the harsh chemical component to some of their textiles. Eco is good, but can be confusing.
  • Organic: No pesticides used on the crops (including silk, because the silk worms can eat natural – non chemical filled – whatever silk worms eat. Leaves?) which go into your natural fabrics. If it’s organic, it’s natural. This is great, and might explain why organic cotton feels so much fluffier than regular cotton. (I don’t know, I’m still trying to figure out why that is…)
  • Natural fibers: Yeah, Ba-by – Now you have my full attention! Linen, silk, cotton, hemp, soy, mohair, rabbit hair (I actually found a place that combs and shears their own rabbits to make rabbit hair products – with no harm to the bunnies!), bamboo, leather, wool, cashmere. Love this. When I find a place with great natural fiber clothing – as a general product line, not a diamond floating in a sea of acrylic sweaters – I will be a customer for life.

What I’m proposing is this: Since I’m already on a constant search for natural fiber, eco friendly and sustainable clothing anyway on my own time, what if I just share the experience with you? Let you know when I find a company I like and what their specialization’s are, or share when I find an outfit or two that I totally fall in love with. Or rant when I get totally feed-up and frustrated with the search. What do you think?

Since it is our time that I am taking, I would really like to hear your thoughts and feedback. Would you be interested in continuing the search with me for highly fashionable, natural fiber, eco-friendly and sustainable clothing?

Thanks for reading and taking part! I’m really looking forward to hearing your thoughts!

-Mliae