Snickers Protein Bars? Don’t Do It.

I don’t believe it. The candy industry has successfully made its place in the diet foods market. Is it really possible?

Marketing at its best, my friends. A group of very creative minds are clinking their glasses of champagne at the moment, congratulating themselves on frauding us all.

I like candy. I am a fan of snickers chocolate. Which is why this post is even being written. When I went food shopping, and visited the diet foods area as I always do, I noticed that both snickers and mars now have a most visible placement for their new protein bars. I’m quite certain I even said in a voice where others could here ‘Reeeallllyyy???‘ 😀 😀  and of course I looked at those. But then, I went to my next favourite area: the candy space. I had in one hand a snickers protein bar costing €2 and in the other, a tasty snickers chocolate bar costing a bit over €0,50. Time for a comparison shop.

This is what I learned:

Let’s stop drooling for the moment and instead think.‘ A snickers bar, which even I can purchase for 25% of the price of this ‘protein bar’, has almost 9 grams of protein. Peanuts. Peanuts have protein. Logical thought tells us that one would need only add more peanut or peanut product to the bar to be able to honestly advertise 18 g of protein. And then magically, your candy addiction has turned into a healthy snack.

So let’s do a simple comparison

Snickers protein bar:


Snickers chocolate bar:


8,6 g protein in the sweet chocolate bar. 18 g in the protein bar.  The internet tells me that peanut butter itself has 25 g of protein in 100g of peanut butter. In this case, logic says that adding a bit of peanut butter has made this unhealthy snack, a diet food.

My recommendation: Add a peanut butter topping to your snickers chocolate bar and tell everyone you are now on a high protein diet.

We have now solved the mystery of bad tasting diet food. Hah!